YouTube playlist are a great way to organize videos for your channel and help viewers navigate through your content in a seamless manner. The ability to create and share playlists also gives you the power to promote your business in a fun and engaging way. But, creating a playlist is just one step in unlocking this powerful tool for your marketing toolbox. There are many strategies and tips you can implement to make your YouTube playlist the best it can be.

Playlists allow you to put multiple videos in a specific order that flows together like an episodic series. This is a powerful way to engage your audience and encourage them to watch your entire video series.

You can optimize your playlists by including keywords in the title and description. This allows YouTube to recognize that your playlist is a resource for these keywords, which can boost your search ranking. Optimizing a playlist is much easier than optimizing individual videos, and it can drastically increase the number of views that your content receives.

Another way to increase your SEO is to add a description that accurately describes the contents of your playlist. This can help you rank in search results for the keywords that you use, as well as direct your audience to the best videos in the playlist. This can also help you boost your channel engagement rates.

When you want to add a video to a playlist, click the three dots next to it and select “Add Video.” A pop-up window will appear where you can select the video you’d like to upload. You can also add multiple videos at a time by using the search bar.

Once you’ve selected the videos you want to add, hit “Done.” The video will be added to your playlist and will appear in your YouTube studio. Once you’re in the studio, you can change the thumbnail that represents your playlist by clicking the three dots menu and selecting “Edit Playlist Thumbnail.” A new window will open where you can choose a different image from the options provided.

You can make your playlist private or unlisted by clicking the three dots menu and selecting “Edit Settings.” A new window will open where you can change the privacy setting. Once you’re done, click “Save.”

A YouTube playlist can be shared with a link or embed code. To share your playlist, click on the arrow icon in the top-right corner of your Playlist page. You can also access a variety of additional sharing options by clicking the Collaborate button below your Playlist description. This menu also lets you modify all of the playlist’s settings, including whether or not it can be embedded on other websites and which order the playlist should run in. You can even set your playlist as a “Series Playlist,” which tells YouTube that your playlist is an official series of videos and prompts it to recommend these videos to your audience.

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